beIN SPORTS and LaLiga agree exciting new deal for the next three seasons in France

LaLiga fans will continue to celebrate every goal live and exclusively on beIN SPORTS France until 2024, extending the close partnership to more than a decade.

beIN MEDIA GROUP (“beIN”) and LaLiga have agreed an exciting new deal in France for the broadcast of the scintillating Spanish league on beIN SPORTS until 2024. The renewal extends the exclusive and trusted partnership between beIN and LaLiga in France to more than a decade.

LaLiga fans in France will continue to celebrate every goal of one of most successful and most watched leagues in the world live and exclusively on beIN SPORTS, including the matches of European giants FC Barcelona,
Real Madrid, Atlético de Madrid and Seville FC; and at present French national stars Antoine Griezmann, Karim Benzema, Ousmane Dembélé and Samuel Umtiti all playing in Spain.

Outside of Europe, beIN SPORTS continues to be one of LaLiga’s most important overseas partners, broadcasting the league in 35 countries worldwide, including the 24 countries of the Middle East & North Africa and 11 countries in Asia Pacific (Australia, New Zealand, Singapore, Hong Kong, Malaysia, Thailand, Cambodia, Laos, Indonesia, East Timor and the Philippines).

beIN and LaLiga will also continue their renowned alliance and partnership on anti-piracy – where they are industry-leading – together with various activations ahead of the Qatar World Cup 2022.

Following the recent consolidation of the French media landscape, this deal further strengthens beIN’s long-term ambition in France as it keeps LaLiga in its industry leading portfolio of premium rights. beIN SPORTS’ stellar rights portfolio in France includes UEFA EURO 2020, FIFA World Cup 2022, NBA, NFL, Wimbledon, FA Cup, Bundesliga, Serie A, handball, rugby and much more; together with the UEFA Champions League from this coming September onwards.

Laurent de Camas, Managing Director of beIN SPORTS France, said “We are delighted to extend our partnership with LaLiga in France to 2024, allowing our subscribers to watch the best Spanish clubs and talent both in the domestic league and in a range of European competitions too. This renewal deal with LaLiga – our trusted partner in France since 2012 – supports our rational business strategy of bidding proportionately for premium rights while focusing on growth and profitability in France. The Spanish league is undoubtedly one of the best in the world, and perfectly complements our incredible portfolio which includes UEFA EURO 2020, FIFA World Cup 2022, UEFA Champions League starting next season, Bundesliga, Serie A, NBA, NFL, Wimbledon and more.”

Melcior Soler, Audiovisual Director at LaLiga, said “We are very pleased to renew our trusted partnership with beIN SPORTS in France through to 2024, extending our relationship to over a decade. As our longstanding and valued partner across the world, we trust beIN to continue inspiring fans of Spanish football – and help grow our brand – both in France and globally with its dedicated programming and promotion of LaLiga, its clubs and players. This is another very important international rights deal secured for LaLiga in recent weeks.”

You May Also Like

About the Author: Tao

Leave a Reply